Initium has developed a multilingual wayfinding system for a shopping center in the capital of Latvia. Navigation is installed on interactive screens with portrait orientation, which helps to attract the attention of visitors, and better showcase advertising messages.
The system has a gift selection feature. This function helps visitors to choose a proper gift by filtering by age, gender or price. Visitors can find the right gift for a particular event, and also a detailed route to the store location.
Kiosks are integrated with the official website of the shopping center.